I worked at Unverpackt Laden ("unverpackt laden" means: plastic free store) and was able to implement many things there in terms of shop design, visuals at the POS and communication on Instagram. This was preceded by the elaboration of the corporate design. I extracted the logo from the existing logo and implemented it more prominently in the design.

The goal was a clearer, more professional and memorable design. The existing design elements - colors, font and the logo - should be used uniformly and in the various media.

The result are signs and elements of a guidance system in the store, a series of posters and many postings for social media. Various product and shop photos and video content were also created.

What was very interesting about this project was the opportunity to get the very positive feedback on various means of communication directly during my regular working hours in the store.

Christoph C. Müller